Home / Local SEO & E-commerce / Google Business Profile & Maps Audit
See your Google Maps listing the way customers see it — and fix what hurts
We read your public listing, compare it with your website and with competitors nearby, and give you the fixes in order of impact.
Local Presence Score: formula printed, unverifiable parts left out.
What is a Google Business Profile audit?
A Google Business Profile audit checks your Maps listing as customers see it: is the information complete and correct, does it match your website, how do your reviews and photos compare with businesses nearby, and what should you fix first?
The audit reads your public listing through Google’s official Places API. It compares name, address and phone with your website, checks 18 profile fields and benchmarks your rating, reviews and media against a sample of competitors in the same category and city. The result is a Local Presence Score with its formula printed, plus a prioritised fix list. Owner-only data such as insights, posts and Q&A cannot be seen from outside, so it is listed as not tested and never guessed.
A clear picture of your local presence
Delivered in your account and as a PDF by e-mail. In English or Persian.
- Your listing as the public sees itThe facts Google shows about your business today.
- NAP consistencyName, address and phone compared across your listing, your website and what you told us.
- Profile audit — 18 fieldsEach field marked observable or owner-only, with what to fix.
- Reviews and competitorsA review sample and a comparison with businesses in the same category and city.
- Local Presence ScoreCompleteness, consistency, reviews, website and media — formula printed, labelled a tool estimate.
- Media gaps and post ideasWhat photos are missing and at least 4 local post ideas.
- How to respond to reviewsPractical guidance you can use this week.
- RecommendationsAt least 6 fixes, with checkpoints where only you can act.
Your listing is often the first thing customers see
Calls and visits are down
A wrong phone number, outdated hours or a weak category quietly send customers to competitors.
Competitors look better on Maps
More photos, more reviews, clearer services. See the gap in numbers.
You are not sure the details match
Name, address and phone must agree between Google and your website. We check them side by side.
What a cleaner listing can do
Customers reach the right number
A wrong phone or outdated hours quietly send calls elsewhere. Fixing them is the fastest win of all.
Stronger local trust signals
Consistent details across your listing and website support the prominence Google weighs in local results.
Standing out against neighbours
Seeing your rating, review count and photos next to local competitors shows exactly where you fall behind.
A plan instead of guesswork
Fixes in order of impact, with the checkpoints only you can act on in your account.
One clear price. No subscription.
$129 one-off
- Delivered in about 20 minutes
- Web report + PDF by e-mail
- No listing found? You get the Setup Pack and $30 back as credits
We find your listing together
Free health check
Enter your website. It takes about a minute.
Pick your listing
In the chat we search Google Maps with your business name and city — you choose the right one.
We read and compare
Your public listing, your website and a sample of nearby competitors.
Report in about 20 minutes
Quality-reviewed and delivered. Ask what to fix first.
Public data, read honestly
Measured from real data
- Your public listing from Google Maps (Google Places API).
- Up to 5 reviews and 10 photos, as Google returns them.
- Your website, for name, address, phone and local signals.
- A sample of competitors in the same category and city.
What it does not do
- It cannot see owner-only data: posts, Q&A, attributes, services, insights (views, calls, directions).
- It does not show your Maps ranking and never promises a local-pack position.
- It cannot tell whether a listing is claimed or verified.
- Nothing on your profile is changed. No review buying, gating or incentives — ever.
Why choose Deep SEO for your Maps Audit?
Official public data
Read through Google’s Places API. We do not scrape, and we never log in to your account.
Compared with real neighbours
The benchmark comes from businesses in your category and city, not from national averages.
Honest about what is hidden
Owner-only data is marked not tested. The score leaves unverifiable parts out instead of guessing.
Review-policy safe
Guidance on getting and answering reviews stays inside Google’s rules. No gating, buying or incentives.
Prefer our team to do the work by hand? See Online Reviews & Reputation Management (agency).
Tools we use for the Maps Audit
- Google Places APIThe public facts Google Maps shows about a business and its neighbours.
- Deep SEO crawlerReads your pages the way a search engine does, rendering JavaScript where available.
- Leading AI models (OpenAI, with Claude as failover)Explain the evidence in plain language. They never produce the numbers.
- Independent quality reviewEvery report is checked against its evidence before it reaches you.
A 10-minute self-check of your listing
Search your business name on Google Maps
Read the listing as a stranger would. Check the hours, phone, website link and category.
Compare with your contact page
Name, address and phone should be identical, including suite numbers and abbreviations.
Look at the three nearest competitors
Compare rating, number of reviews and photos. That gap is your to-do list.
Answer recent reviews
Reply to every review from the last few months, good and bad, briefly and personally.
Add fresh photos
Recent, real photos of your premises, team and work help customers choose you.
Frequently asked questions about the Maps Audit
What if I do not have a listing yet?
Then the Setup Pack is the right service. If an audit was ordered and no listing exists, the setup pack is delivered instead and the $30 difference is returned to your credits.
Do you need access to my Google account?
No. The audit reads only public data. Owner-only information is listed clearly as not tested.
Does it work for businesses in Iran?
Yes, the audit of an existing public listing works, with a notice that Google Business Profile features are limited there.
Will you change my profile?
No. You get the fixes and the checkpoints; you apply them in your own account.
Can I audit a competitor’s listing?
The audit is built for your own business listing, confirmed with you in the chat. For side-by-side comparisons of websites, use the AI Competitor Analysis.
How is the Local Presence Score calculated?
From completeness, consistency, reviews, website and media, with the weights printed in the report. Parts that cannot be verified from public data are left out rather than estimated.
Check how your business looks on Google Maps
Free health check first. Your Maps audit in about 20 minutes.
Rather talk to a person first? Request a free consultation.
Often ordered together
All AI services in one place: the Deep SEO AI platform.