AI GEO / AEO Audit
Frequently asked questions
What is answer engine optimization (AEO)?
Answer engine optimization is the practice of making your content the answer that search and AI tools quote, such as Google AI Overviews, featured snippets and ChatGPT. It relies on clear question-and-answer passages, correct structured data, a well-defined brand entity and pages that search engines can crawl and trust.
What is generative engine optimization, and how does it work?
Generative engine optimization helps AI assistants understand, trust and mention your brand when they write answers. It works by making your key facts consistent across your site and other sources, writing passages that can be quoted on their own, adding structured data and checking regularly how AI tools describe you.
How do you build an answer engine optimization strategy?
Start with the questions your customers actually ask, taken from People Also Ask, Search Console and sales conversations. Map each question to one page, answer it directly in the first two sentences, add supporting detail and FAQ schema, and fix any technical barriers. Then test the answers in AI tools and repeat every few months.